Nintendo creating new markets

I love Nintendo. Here’s why:

• Nintendo Moves Into The Educational Market
• Nintendo – “Everyone is a Gamer”
  

  There was much discussion of the Nintendo approach to expanding audience; Super Mario Galaxy was brought up as bridging that gap, as a second player can ‘assist’ the primary player in various ways. Galaxy will be launching on November 12th. Targetted more directly at this ‘outside the norm’ group was WiiFit, which uses a dedicated device called the Wii Balance Board. It allows for a daily exercise routine, can track data over time (and compare it to other family members) and includes some simple minigames like a soccer heading game. The press conference ended with Reggie Fils-Aimee revealing Nintendo’s goal to make videogaming one of the pre-eminent forms of entertainment, across all age groups.

I’m holding NTDOY in my portfolio for at least another 7 months. I’m currently at 69.97% gain with it.